Free Book Promo Success by Karina Gioertz

After recently having two very successful Free Promotion Weekends through KDP Select I am here to fill everyone in on how it went and what I did to prepare beforehand 🙂
My goal in terms of downloads was 10,000 and I am thrilled to say that I was able to surpass that number both times (The second time, I managed to double it!!) . This meant that I not only made it into the top 100 free in the Kindle Store, but that I made it into the top 10 and maintained my position there all weekend. I also landed in the top 10 of my category (Contemporary Fiction), making it as high as #3 at one point, and stayed there until Sunday night when the promo ended.
I also experienced some unexpected bonuses, such as an increase in ‘likes’ and a new review the first day the Promo started. That was just on Amazon. When I checked Goodreads, I found that the list of people intending to read my novels had nearly tripled, plus I received several new ratings just during the days it was free.
Since then I have also seen a very noticeable spike in sales! Who wouldn’t be happy with that?!
So, want to know how I did it? I’ll tell ya 🙂
About two weeks ahead of time, I submitted my novel to these sites:
Books On The Knob https://docs.google.com/spreadsheet/viewform?formkey=dHI3UVVZdTZkWUo3d2w3aDExbXk5MEE6MQ#gid=0
Centsible E-Reads http://www.centsibleereads.com/p/for-authors.html
Free Booksy http://www.freebooksy.com/editorial-submissions
Frugal Reader Freebie Page http://thefrugalereader.wufoo.com/forms/frugal-freebie-submissions/
Pixel Of Ink http://www.pixelofink.com/sfkb/
Free Kindle Books And Tips (They require an average user rating of at least 4 out of 5 stars for consideration) http://www.fkbooksandtips.com/for-authors/
From then on, I continued working my way down the list…
eReader News Today http://ereadernewstoday.com/ent-free-book-submissions/
Bargain eBook Hunter http://bargainebookhunter.com/feature-your-book/
Kindle Book Review http://form.jotformpro.com/form/21078469493969
Ebook Deal of the Day http://ebookdealofday.com/contact/
Book Goodies (also offer great additional services to authors!) http://bookgoodies.com/submit-your-free-kindle-days/
Digital Ink Spot http://thedigitalinkspot.blogspot.com/p/contact-us.html
FreeKindBooks http://freekindbooks.com/author-submissions/
Kindle Boards http://www.kindleboards.com/free-book-promo/
Free Kindle Fiction http://freekindlefiction.blogspot.com.au/p/tell-us-about-free-books.html
That Book Place http://www.thatbookplace.com/free-promo-submissions/
Free Book Dude (another great site offering support for Indie Authors) http://www.freebookdude.com/p/list-your-free-book.html
ebook Lister http://www.ebooklister.net/submit.php
Book Basset http://www.bookbasset.com/contact/
eReader IQ http://www.ereaderiq.com/contact/
One Hundred Free Books http://onehundredfreebooks.com/contact.html
Free Books Daily http://www.freeebooksdaily.com/p/contact.html
KindleMojo http://www.kindlemojo.com/contact-info/
Indie Book Promo http://www.indiebookpromo.com/submit-to-ibp-3/
Frugal Freebies http://www.frugal-freebies.com/p/free-kindle-books.html
Cheap.net http://the-cheap.net/authors/free-promotion-opportunities/share-your-deal/
Awesome Gang http://awesomegang.com/submit-your-book/
Best eBook Reader http://bestebookreaderlovers.com/kindle-authors-how-to-promote-your-book/
Just Kindle Books http://www.justkindlebooks.com/submit-your-book/
My Book And My Coffee http://www.mybookandmycoffee.com/2012/08/free-ebook-feature-not-so-secret-emails.html

Don’t want to commit that much time or didn’t plan ahead? Go here – Author Marketing Club http://authormarketingclub.com/members/submit-your-book/ and simply fill out the forms below to submit to several of the sites listed above all in one nifty place. When you’re done with that, check out the site! They offer quite a bit more than just the free listings…
On the Thursday before the promo started, I visited the Indies Unlimited site @ http://www.indiesunlimited.com/ and submitted my book for the “Freebie Friday Ramp-Up.”
Then, on the day of, I listed the novel on Snicklist, Kindleboards and World Literary Cafe, as well as several Facebook groups I’m a part of. I also sent tweets about my Free Promo to all these People ~
@kindlenews
@freeebookdeal
@IndieKindle
@WLCPromotions
@DigitalBkToday
@kindleebooks
@Kindlestuff
@KindleEbooksUK
@KindleBookKing
@KindleFreeBook
@free
@free_kindle
@FreeReadFeed
@freebookdude
@4FreeKindleBook
@FreeKindleStuff
@KindleUpdates
@ebook
@Bookyrnextread
@Kindlestuff
@KindleBookKing
@Booksontheknob
@Kindle_promo
@IndAuthorSucess
@CheapKindleDly
@KindleDaily
They say that hourly tweets during the promo are best, but who has that kind of time?! I don’t. So, I used a scheduling service like Twuffer.com and spent the days before the weekend preparing my tweets. I made sure to include hashtags like #Free #KindleFreebie and #FreeKindleBook, to name a few…you get the idea.
So, yeah…that’s pretty much it. All of the marketing was completely free and only cost me my time, which was certainly valuable since it was time I could have spent writing, but given the outcome, I think it was well worth spending 🙂
~Karina

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